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GuideAutomation · HighLevel

GoHighLevel pricing: What will you actually pay?

Work out your billTry HighLevel for 14 days (opens HighLevel’s site)

By SuperToasty · Prices checked

HighLevel’s pricing page on a laptop and a phone: Starter at $97, Unlimited at $297 and Agency Pro at $497 a month.

The three plans, a month

  1. $97Startera month
  2. $297Unlimiteda month
  3. $497Agency Proa month

+ email, calls, texts and AI, billed as you use them.

The plans

Three plans. The difference is workspaces.

A sub-account is a workspace for one business or location, your own included. Here are HighLevel’s plan cards, as they sell them.

HighLevel’s Starter plan card: $97 a month, with a 14-day free trial. Opens full size.
$970 a year if you pay upfront
HighLevel’s Unlimited plan card: $297 a month, with a 14-day free trial. Opens full size.
$2,970 a year if you pay upfront
HighLevel’s Agency Pro plan card: $497 a month, with a 14-day free trial. Opens full size.
$4,970 a year if you pay upfront

Find your plan

“Unlimited” is about workspaces, not usage.

Email, calls, texts and AI are billed as you use them on every plan. Enterprise needs are quoted separately.

Price your plan in the calculator

  1. 1

    Do you need more than three workspaces?

  2. No

  3. Starter $97

    • Up to 3 workspaces
    • HighLevel’s core features
  4. Yes
  5. 2

    Will you resell HighLevel as your own software, or mark up what clients pay for phone and email?

  6. No

  7. Unlimited $297

    • No workspace limit
    • Pass phone and email costs on at cost
    • Basic API, to connect other software
  8. Yes

  9. Agency Pro $497

    • Everything in Unlimited
    • SaaS Mode, to resell as your own
    • Your own markup on client charges
    • Sub-accounts created automatically
    • Advanced API, for deeper connections

What costs extra

What you pay on top.

The plan pays for the software. Everything below comes out of a wallet balance as you use it.

Email

$0.675

per 1,000 emails. Received, CC, BCC and forwarded emails count too. Checking addresses is $2.50 per 1,000.

HighLevel’s detailed wallet transactions: six emails on 19 March 2024, each a separate line charged minus $0.000675.
Every email is its own line in your wallet: $0.000675.

AI Employee

$50 or $97

per location, a month, for Growth or Unlimited. Or pay per use. Unlimited is fair use, and AI calls are still billed as phone charges.

Where the charges show up

  1. Agency View
  2. Settings
  3. Billing
  4. Wallet & Transactions
HighLevel’s Billing Dashboard on the Wallet and Transactions tab: a balance of $0.00 with an Add balance button, auto recharge of $10 when the balance is lower than $10, complimentary credits, and wallet transactions of $0.16 this month, $0.20 last month and $0.09 the month before. Opens full size.

Count the usage, not the top-up.

A top-up only moves money into your balance. Usage spends it. Check each transaction against its service, unit and country.

Your monthly bill

Work out your bill.

Start from an example and change what doesn’t match. Enter totals across all your locations. Calls, texts and other amounts are your estimates, not HighLevel quotes.

Your monthly bill for one business on Starter

Estimated a month: $128.75

Subscription plus your usage estimates.

Starter plan
$97.00
Email
$6.75
Calls and texts
$20.00
AI
$0.00
Other monthly costs
$5.00
First payment
$128.75
Over a year
$1,545.00
Per location, a month
$128.75

USD. Leaves out tax, exchange rates and anything you haven’t entered. A planning estimate, not a quote.

Want it set up for you? Talk to us

How it adds up
  1. Planor the yearly price ÷ 12
  2. Emails× $0.675 ÷ 1,000
  3. Calls and textsyour estimate
  4. AIplans and usage
  5. Othermonthly costs
  6. Your monthsetup lands in month one only

Yearly is cheaper, but it’s paid upfront.

Same one-business usage: $112.58 a month on average, but $1,001.75 leaves your account in month one.

Business or agency

Two ways to read the bill.

Your own business

Test one journey first.

Enquiry, follow-up, booking, handover. If HighLevel doesn’t improve enough of it, a smaller fix may do.

One business on Starter

Starter plan
$97.00
Email
$6.75
Calls and texts
$20.00
Other monthly costs
$5.00

A month$128.75

Outside the US

Every price here is in US dollars.

  • Your bank sets the exchange rate and any fee.
  • Tax depends on where you are. It’s left out here.
  • Put your local phone and messaging rates into the calls and texts estimate.
  • A provider that bundles HighLevel with setup and support isn’t a like-for-like price.

Before you switch

Five checks before you move.

  1. Follow an enquiry from first contact to booking and handover.

  2. Fields, consent records, duplicates and exports, before moving everything.

  3. Only count a saving once you can really cancel the old tool.

  4. The public trial is 14 days. Usage can be charged during it, and billing starts unless you cancel.

  5. What you can export, and what happens to your numbers and domains.

Set a reminder two days before the trial ends, so you decide before the first payment.

Try HighLevel for 14 days (opens HighLevel’s site)

Questions

Common questions.

Sub-account A workspace for one business or location, with its own contacts, calendars and numbers. Starter has three; the others, no limit.
Is the $97 plan enough for a small business?

A sensible start if its core features and three sub-accounts cover you. Add usage and setup. If your simple setup works, you may not need to change.

Does Unlimited include unlimited texts and emails?

No. Unlimited means sub-accounts. Email, phone and messaging have their own billing.

Should I pay yearly straight away?

Only once the workflow fits and your team uses it. Yearly is cheaper per month, but paid upfront.

Will moving everything into HighLevel save money?

Only if you can cancel what it replaces, and setup, usage and support still leave you ahead.

Can I get a 30-day HighLevel trial?

The public trial is 14 days. HighLevel lets some approved affiliates offer 30, so check the length before you enter card details.

Something else? Ask us