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Bathroom furniture and ceramics

D’Hauz

Seven out of every ten leads became a sale. For high-end bathroom furniture, that is the number that matters.

70%Leads closed
7 of 10Enquiries became sales
HighReturn on ad spend
OngoingEngagement
D’Hauz website

The situation

D’Hauz sells premium bathroom furniture and ceramics. Each sale is large and each showroom visit takes a salesperson’s afternoon, so the leads had to be the right people, not the most people.

What we built

  • Google Ads aimed at people already choosing premium bathroom products, with the budget kept away from bargain searches
  • SEO on the searches that lead to a showroom visit
  • Enquiry handling that gets a lead into a sales conversation quickly

Before and after

7 of 10 leads became a sale

What changed

“We achieved an incredible 70% closure rate, that’s 7 out of every 10 leads converting! For our high-end bathroom products, this level of performance with such outstanding ROAS was beyond our expectations.”

Joey, Sales Manager, D’Hauz

  • 70% of leads closed
  • 7 out of every 10 leads became a sale
  • High return on ad spend on premium products

Services used

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What you get back

  1. Where you standThe numbers we can see from outside: search, site, ads, and what your team is doing by hand.
  2. What we would do firstOne or two changes, with the result we would expect and how we would measure it.
  3. A straight answerWhether we are the right people for it. If not, we say so and point you elsewhere.