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Gym directory

gyms.sg

Search clicks from 83 a month to 707 in five months. 650+ gyms, 54 areas, 245 guides.

+752%Search clicks a month
31.8kSearch impressions a month
650+Gyms listed
5 monthsFeb to Jul 2026
gyms.sg website

The situation

Picking a gym in Singapore means comparing location, type and price across many sites, and most gym sites do not even list their prices. gyms.sg had to put every gym in one place, by area and by type, then get found for the searches people make when they are choosing.

What we built

  • Directory of 650+ gyms across 54 areas and 14 gym types, with prices, reviews and deals
  • Search by area, gym type and nearest MRT station
  • 245 guides on training and choosing a gym, published on a schedule
  • Search Console and sitemap syncs that run themselves every week, so new gyms and guides get indexed without anyone remembering
  • A Telegram bot that answers gym questions from the same data

Search clicks a month

83 Feb 544 Mar 544 Apr 570 May 623 Jun 707 Jul 657 Aug 83 Feb 544 Mar 544 Apr 570 May 623 Jun 707 Jul 657 Aug
From 83 in Feb to 657 in Aug: 7.9 times as many in 6 months.

Source: Google Search Console and Bing Webmaster Tools, February to August 2026.

How it went

  1. Where it started

    83 search clicks a month in February 2026.

  2. Data

    650+ gyms collected across 54 areas and 14 types.

  3. Pages

    A page for every gym, area and type, with the nearest MRT stations.

  4. February to July 2026

    245 guides published. Search clicks from 83 a month to 707. Impressions from 3,600 to 31,800.

  5. Where it landed

    707 search clicks a month by July. 650+ gyms, 245 guides, 31,800 impressions a month.

What changed

  • Search clicks from 83 a month in February 2026 to 707 in July
  • Search impressions from 3,600 a month to 31,800
  • 650+ gyms across 54 areas and 14 types
  • 245 guides published
  • Indexing, sitemap and keyword syncs automated

Services used

All case studies

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