AI VisibilityTraining provider
SDA
+1,221% Phone calls
Phone calls up 1,221% and completed checkouts up 740% in four months, in a market where the big names buy the top of the page.
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Home services
DirectHome
Search clicks from 54 a month to 579 in four months. More organic enquiries, and bigger projects behind them.
+536%More Google Search clicks
+389%More Google Search impressions
579Search clicks in August 2026
3 monthsTime period
The situation
DirectHome depended on being found by people searching for home services, and the site was close to invisible: under 60 search impressions a month. The enquiries coming through search were fewer and smaller than the business needed.
What we built
- Search and AI visibility work across the pages people land on
- Content and structure aimed at the searches that end in a project rather than a visit
- A monthly report of what moved and what to do next, produced automatically from Search Console
Search clicks a month
Source: Google Search Console and Bing Webmaster Tools, March to August 2026.
How it went
- Where it started
Under 60 search impressions a month. Close to invisible.
- Month 1
Audit of where the site showed up, and for which searches, then the first fixes.
- Month 2
Pages and content built around the searches that bring high-value projects.
- Month 3
Measured, kept what worked, and carried on.
- Where it landed
579 search clicks in August 2026, from 54 in April. More organic enquiries, and bigger projects among them.
What changed
“More organic enquiries, more high-value projects. We trust SuperToasty to handle our visibility.”
Kelsey, Founder, DirectHome
- Search clicks from 54 a month in April 2026 to 579 in August
- Search impressions from 2,400 a month to 21,300
- More organic enquiries, and more high-value projects among them
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