Hardware retail

Tan & Sons Hardware

Ads that went from losing money to returning 4.1 times what they cost.

4.1× ROASFrom losing money on ads

−52%Cost per enquiry

3 monthsTime period

Wei Lun Tan, Director, 0:26

The situation

Tan & Sons was spending on ads and losing money on them. The cost of each enquiry was too high for the business to grow on.

What we built

Google Ads rebuilt around the searches that turn into enquiries
Landing pages and tracking so every enquiry could be traced to what was spent
A monthly review with Wei Lun on what to spend and where

Before and after

From losing money on ads

BeforeBefore

After4.1× ROAS

Cost per enquiry

BeforeBefore

After−52%

Bars indexed to the starting level.

How it went

Where it started
Ads losing money. A cost per enquiry too high to grow on.
Month 1
Audit of the account: what was being paid for, and what came back.
Month 2
Rebuilt campaigns, new landing pages, tracking on every enquiry.
Month 3
Cut what did not pay, put more behind what did.
Where it landed
Every ad dollar now returns 4.1. Cost per enquiry down 52%.

What changed

“We are getting better results from what we spend. And if I’ve got a question, I can just ask them. They’ve been very good to work with.”

Wei Lun Tan, Director, Tan & Sons Hardware

Services used

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What you get back

Where you standThe numbers we can see from outside: search, site, ads, and what your team is doing by hand.
What we would do firstOne or two changes, with the result we would expect and how we would measure it.
A straight answerWhether we are the right people for it. If not, we say so and point you elsewhere.