Growth MarketingCommercial cleaning
CleanLab
+359% Conversions
The budget nearly doubled and each lead got 60% cheaper. Conversions up 359% year on year.
Read the case studyHair care products
Hair+ Lab
Online sales up 520% in ten months, and a Singapore brand selling to buyers overseas.
+520%Online sales
+385%Reach across markets
95%Customer satisfaction
10 monthsTime period
The situation
Hair+ Lab makes hair loss treatments. It was new, in a category where people are cautious and the big brands have decades of trust. It needed to be found by people searching for help, and believed when they got there, at home and abroad.
What we built
- Google Ads on the hair loss searches people make before they buy
- SEO for markets outside Singapore
- Content on how the treatments work, and customer results published with permission
- Campaigns built around customer transformations rather than product claims
Before and after
Online sales
BeforeBefore
After+520%
Reach across markets
BeforeBefore
After+385%
Bars indexed to the starting level.
How it went
- Where it started
A new brand in a category where people are cautious and the big names have decades of trust.
- Months 1 to 3
Ads and content on the searches people make before buying.
- Months 4 to 7
SEO for overseas markets. Results and reviews published.
- Months 8 to 10
Measured sales and reach against the start.
- Where it landed
Online sales up 520%. Reach across markets up 385%. Top rankings for hair loss searches.
What changed
- 520% more online sales
- 385% wider reach across markets and age groups
- 95% customer satisfaction
- Top rankings for hair loss treatment searches
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WhatsApp enquiries up 485%, and 85 out of every 100 enquiries went on to book a viewing.
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+1,221% Phone calls
Phone calls up 1,221% and completed checkouts up 740% in four months, in a market where the big names buy the top of the page.
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What you get back
- Where you standThe numbers we can see from outside: search, site, ads, and what your team is doing by hand.
- What we would do firstOne or two changes, with the result we would expect and how we would measure it.
- A straight answerWhether we are the right people for it. If not, we say so and point you elsewhere.