Growth MarketingHair restoration clinic
DrScalp
+291% Show-up rate
Nearly three times as many booked patients turned up, on the same ad spend.
Read the case studyCattery
Xi Meow
WhatsApp enquiries up 485%, and 85 out of every 100 enquiries went on to book a viewing.
+485%WhatsApp enquiries
85%Enquiries that booked a viewing
+320%Click-through rate
6 monthsTime period
The situation
A kitten is a considered purchase. Families search, compare breeders and want to talk to someone before they visit. Xi Meow was paying for clicks from browsers and needed enquiries from families ready to come in.
What we built
- Google Ads built around breed searches from families, not generic pet traffic
- WhatsApp as the enquiry channel, tracked as a conversion so every dollar could be traced to a chat
- Landing page rebuilt around booking a viewing, with available kittens and health certificates in view
Before and after
WhatsApp enquiries
BeforeBefore
After+485%
Click-through rate
BeforeBefore
After+320%
Kitten sales
BeforeBefore
After+240%
Bars indexed to the starting level.
How it went
- Where it started
Paying for clicks from browsers, not from families ready to visit.
- Month 1
Campaigns, WhatsApp tracking and the landing page live.
- Months 2 to 4
Ad tests. Budget moved to the breeds and searches that turned into chats.
- Months 5 and 6
Measured enquiries, viewings and sales against the start.
- Where it landed
WhatsApp enquiries up 485%. 85 of every 100 book a viewing. Kitten sales up 240%.
What changed
- 485% more WhatsApp enquiries
- 85% of enquiries booked a viewing
- 320% higher click-through rate
- 240% more kitten sales
- Over 200 families bought through the site
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Conversions from 486 to 2,620 in six months. Each one cost $10.89 instead of $46.90.
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Search clicks from 223 a month to 1,682 in six months. 1.8 million search impressions since launch.
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What you get back
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- What we would do firstOne or two changes, with the result we would expect and how we would measure it.
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