Growth MarketingPest control
PestOff
+439% Conversions
Conversions from 486 to 2,620 in six months. Each one cost $10.89 instead of $46.90.
Read the case studyHair restoration clinic
DrScalp
Nearly three times as many booked patients turned up, on the same ad spend.
+291%Show-up rate
0Increase in ad spend
LowerCost per patient
3 monthsTime period
The situation
DrScalp treats hair loss. The clinic was paying for ads across accounts that did not line up, sending people to pages that did not convert, and had no tracking. Many who booked never showed up, so the money spent to get them was wasted twice.
What we built
- Paid media accounts and campaigns rebuilt from scratch
- Landing pages redesigned around booking, with the treatment, the price and the result in view
- Tracking and attribution from first click to the appointment, so no-shows could be traced back to their source
- A/B tests on headlines, creatives and calls to action, run every week
Before and after
Show-up rate
BeforeBefore
After+291%
Bars indexed to the starting level.
How it went
- Where it started
Accounts that did not line up, pages that did not convert, no tracking, and patients who never showed up.
- Month 1
Audit, then rebuilt the accounts and tracking.
- Month 2
New landing pages and the first A/B tests.
- Month 3
Kept the winners and measured show-ups against the start.
- Where it landed
Show-up rate up 291%. Same ad spend.
What changed
- 291% higher appointment show-up rate
- Lower cost to acquire a patient, higher revenue
- Paid media rebuilt from scratch
- Landing pages redesigned for bookings
- Tracking and attribution set up end to end
- A/B tests on headlines, creatives and calls to action
- Done without increasing ad spend
More case studies
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LumiAir
+1,357% Conversions
Conversions from 402 to 5,860. Cost per conversion from $90.82 to $7.63. Spend up 22%.
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Websites & ConversionMarketing agency
Kokomedia
+350% Conversion rate
A landing page that turned 350% more of the same visitors into enquiries.
Read the case studyFree audit
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What you get back
- Where you standThe numbers we can see from outside: search, site, ads, and what your team is doing by hand.
- What we would do firstOne or two changes, with the result we would expect and how we would measure it.
- A straight answerWhether we are the right people for it. If not, we say so and point you elsewhere.