Growth MarketingSpecialised cleaning
LumiAir
+1,357% Conversions
Conversions from 402 to 5,860. Cost per conversion from $90.82 to $7.63. Spend up 22%.
Read the case studyPest control
PestOff
Conversions from 486 to 2,620 in six months. Each one cost $10.89 instead of $46.90.
+439%Conversions
−76.8%Cost per conversion
−47.5%Cost per click
6 monthsTime period
The situation
Pest control in Singapore is a crowded search market with established names and expensive clicks. PestOff was paying $46.90 for each conversion and bidding on every keyword, including the ones that never turned into a job.
What we built
- Keywords cut back and negatives rebuilt, so the account stopped bidding on searches that did not book
- Ad variations tested against each other
- Geographic targeting tightened to the areas the jobs actually came from
Before and after
Conversions
Before486
After2,620
5.4×
Cost per conversion
Before$46.90
After$10.89
−77%
Ad spend
BeforeBaseline
After+25%
How it went
- Where it started
486 conversions, at $46.90 each.
- Month 1
Audit and keyword clean-out.
- Months 2 to 4
Ad tests, negatives, targeting by area.
- Months 5 and 6
Spend up 25%. 2,620 conversions against 486 at the start.
- Where it landed
2,620 conversions, at $10.89 each. Spend up 25%.
What changed
“We saw a 439% increase in conversions while they managed to reduce our average cost-per-click by 47.52% and cost per conversion by 76.75%. Their strategic approach to geographic targeting was brilliant.”
Milton, Manager, PestOff
- 439% more conversions, 486 to 2,620
- 76.75% lower cost per conversion, $46.90 to $10.89
- 47.52% lower average cost per click
- 25% more spend that brought 5× the conversions
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