Growth MarketingBathroom furniture and ceramics
D’Hauz
70% Leads closed
Seven out of every ten leads became a sale. For high-end bathroom furniture, that is the number that matters.
Read the case studySpecialised cleaning
LumiAir
Conversions from 402 to 5,860. Cost per conversion from $90.82 to $7.63. Spend up 22%.
+1,357%Conversions
−91.6%Cost per conversion
14×Conversions, on 22% more spend
6 monthsTime period
The situation
LumiAir does specialised cleaning: air scrubbing, disinfection, mould. Every conversion from Google Ads was costing over $90, and the account was paying for searches that had nothing to do with the work.
What we built
- Keywords cut back to the ones that produced jobs
- Negative keyword list rebuilt, so the budget stopped going to irrelevant searches
- Ad variations tested against each other every month
- Bidding reworked around the searches that converted
Before and after
Conversions
Before402
After5,860
14.6×
Cost per conversion
Before$90.82
After$7.63
−92%
Ad spend
BeforeBaseline
After+22%
How it went
- Where it started
402 conversions, at $90.82 each.
- Month 1
Audit and clean-out of keywords.
- Months 2 to 4
Ad tests and bid changes. Budget moved to what converted.
- Months 5 and 6
Spend up 22%. 5,860 conversions against 402 at the start.
- Where it landed
5,860 conversions, at $7.63 each. Spend up 22%.
What changed
“They took our conversions from 402 to over 5,800. Even more impressive, they reduced our cost per conversion by 91.59%. The strategic optimization and keyword refinement they implemented completely changed our business.”
Andrew, CEO, LumiAir
- 1,357% more conversions, 402 to 5,860
- 91.59% lower cost per conversion, $90.82 to $7.63
- 22% more spend that brought 14× the conversions
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