Websites & ConversionHotel comparison
Seahotel
313k Search impressions in 6 months
313,000 search impressions in the first six months, from a site that did not exist in January.
Read the case studySupplements ecommerce
OnWhey
A redesigned store that turns 407% more of the same visitors into orders, with the follow-up emails and the guides that keep them coming.
+407%Conversion rate after the redesign
7Products, in 3 combos
56Guides published
The situation
OnWhey sells its own range of seven supplements and ships worldwide. The first version of the store looked like every other supplement site: a grid of tubs, a price, a button. People arrived from search and left without buying. The brand had a story about clean doses and third-party tests that the page never told.
What we built
- Store redesigned around the brand: product pages that explain each formula, combos for three kinds of training day, and a checkout that gets out of the way
- Pre-order and launch flow, with the 30-day returns and 90-day guarantee on the page where people hesitate
- Order, shipping and follow-up emails sent automatically from the moment someone buys
- 56 guides on training and supplements, published to bring the right searches to the store
Before and after
Conversion rate after the redesign
BeforeBefore
After+407%
Bars indexed to the starting level.
How it went
- Where it started
A grid of tubs, a price, a button. Visitors arrived from search and left.
- Audit
Where visitors landed on the old store, where they dropped, and what the page failed to say.
- Redesign
Product, combo, checkout and shipping pages rebuilt. Email flows wired up behind the checkout.
- Launch
Measured against the old store on the same traffic. Guides published week by week since.
- Where it landed
Conversion rate up 407%. Seven products, three combos, 56 guides, worldwide shipping.
What changed
- 407% higher conversion rate on the redesigned store
- 7 products and 3 combos live, with pre-order
- Order, shipping and follow-up emails automated
- 56 guides published
- Ships worldwide, free over $100, with a 90-day money-back guarantee
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