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Marketing agency

Kokomedia

A landing page that turned 350% more of the same visitors into enquiries.

+350%Conversion rate
+280%Lead quality
95Page performance score
6 weeksBuild to launch
Kokomedia website

The situation

Kokomedia sells marketing services to business owners who get pitched by agencies every week. Its page listed services. It did not say what would change for the client, and visitors left without enquiring.

What we built

  • Landing page rewritten from the buyer’s side: what they get, what it is costing them now, what changes
  • Calls to action and social proof placed at the points where people decide
  • Page speed and performance tuned to a score of 95

Before and after

Conversion rate

BeforeBefore
After+350%

Lead quality

BeforeBefore
After+280%

Bars indexed to the starting level.

How it went

  1. Where it started

    A page that listed services and lost visitors.

  2. Weeks 1 and 2

    Copy and layout.

  3. Weeks 3 to 5

    Build and performance work.

  4. Week 6

    Launch, measured against the old page.

  5. Where it landed

    Conversion rate up 350%. Lead quality up 280%. Performance score 95.

What changed

  • 350% higher conversion rate
  • 280% better lead quality
  • 95 page performance score

Services used

All case studies

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Tell us where the business is and what you want to change. We look at how it runs today and come back with what we would do first, and whether we are the right people for it.

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What you get back

  1. Where you standThe numbers we can see from outside: search, site, ads, and what your team is doing by hand.
  2. What we would do firstOne or two changes, with the result we would expect and how we would measure it.
  3. A straight answerWhether we are the right people for it. If not, we say so and point you elsewhere.