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BathHauz
+190% Conversions
Conversions up 190% and the average project worth 165% more, once the site was rebuilt around how people choose a bathroom.
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Xi Meow
One booking calendar across two domains, a site the owners update themselves, and 285% more visitors booking a viewing.
+285%Visitors who book a viewing
−85%Manual coordination
+190%Booking efficiency
3 monthsBuild to launch
The situation
Xi Meow breeds British Shorthairs, Longhairs and Munchkins. Viewings were arranged by hand across two domains, ximeowsg.com and ximeow.sg, and a double booking was only a matter of time. Every change to the site meant calling a developer.
What we built
- Custom WordPress theme and landing page built around one action: book a viewing
- Booking forms with a single calendar synced across both domains, written as a custom plugin
- A customiser so the owners change text, photos and available slots themselves
- Available kittens, health certificates and reviews on the page, where a family decides
Before and after
Visitors who book a viewing
BeforeBefore
After+285%
Manual coordination
BeforeBefore
After−85%
Booking efficiency
BeforeBefore
After+190%
Admin productivity
BeforeBefore
After+340%
Bars indexed to the starting level.
How it went
- Where it started
Viewings arranged by hand across two domains. Every site change needed a developer.
- Month 1
Theme and landing page designed around booking a viewing.
- Month 2
Booking forms and the cross-domain calendar built, then tested against double bookings.
- Month 3
Customiser handed over. The owners have run the site themselves since.
- Where it landed
One calendar across both domains. 285% more visitors book a viewing. The owners run the site themselves.
What changed
- 285% higher landing page conversion rate
- 85% less manual coordination of viewings
- 190% more efficient bookings through the synced calendar
- 340% more productive admin with the custom CMS
- One booking experience across both domains
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